Kreis Beall, the multi-talented founder of the acclaimed luxury destination Blackberry Farm, defies simple description. As entrepreneurial as she is artistic, the Tennessee native’s varied experiences — hotel proprietor, chef, photographer, interior designer, intrepid traveler — all share a common thread. That thread is Beall’s passion for the art of living, her love of beauty and her knack for transforming big dreams into real, uncontrived elegance.
Like her mother and grandmother before her, Beall works tirelessly to curate thoughtful, hospitable environments and experiences. Ever the gracious host, she’s often overhead saying, “the answer is yes… what’s the question?” — and she means it. Intuitive in approach, yet relentless and disciplined in execution, Beall’s projects reflect another can-do credo she attributes to her southern, matriarchal predecessors: “Good, better, best. Never let it rest. Till the good is better and the better is best.” Drawing on that philosophy, and on years of celebrated commercial and residential design work, Beall founded Blackberry Design in response to numerous design commissions and client requests. From rustic to refined, coastal to contemporary, her work quickly earned recognition and commissions not for their signature, singular aesthetic but their easy, approachable attitude — optimistic, inventive spaces that effortlessly balance classic style with modern comfort. Today, Beall serves as Director of Design for the full-service group, which includes a talented team of designers and associates who share her tenacious spirit and commitment to truly livable luxury. The team’s work focuses on creating Blackberry Farm’s serene, award-winning interiors, as well as select private commissions on and off the property.