Director of Design - Founder of Blackberry Farm

Kreis Beall

What inspires you?

Happy people, The art of living

What would you do if you were not in design? 

Learn to relax and hike + photography, swim, write, read, do all the things I never have time to do that I love

A word that others use to describe you? 


Dream travel destination?

See America in an RV

What do you "geek" out over?

Fois gras, french fries, and perfect rose

Kreis Beall, the multi-talented founder of the acclaimed luxury destination Blackberry Farm, defies simple description. As entrepreneurial as she is artistic, the Tennessee native’s varied experiences — hotel proprietor, chef, photographer, interior designer, intrepid traveler — all share a common thread. That thread is Beall’s passion for the art of living, her love of beauty and her knack for transforming big dreams into real, uncontrived elegance.

Like her mother and grandmother before her, Beall works tirelessly to curate thoughtful, hospitable environments and experiences. Ever the gracious host, she’s often overhead saying, “the answer is yes… what’s the question?” — and she means it. Intuitive in approach, yet relentless and disciplined in execution, Beall’s projects reflect another can-do credo she attributes to her southern, matriarchal predecessors: “Good, better, best. Never let it rest. Till the good is better and the better is best.” Drawing on that philosophy, and on years of celebrated commercial and residential design work, Beall founded Blackberry Design in response to numerous design commissions and client requests. From rustic to refined, coastal to contemporary, her work quickly earned recognition and commissions not for their signature, singular aesthetic but their easy, approachable attitude — optimistic, inventive spaces that effortlessly balance classic style with modern comfort. Today, Beall serves as Director of Design for the full-service group, which includes a talented team of designers and associates who share her tenacious spirit and commitment to truly livable luxury. The team’s work focuses on creating Blackberry Farm’s serene, award-winning interiors, as well as select private commissions on and off the property.

Senior Interior Designer, NCIDQ

Michelle Berryman

What inspires you?

The extra layer of detail.

Dream travel destination?

Dream City- Venice; Dream Country- New Zealand (fell in love watching the Lord of the Rings)

A word that others use to describe you?

I hope “caring”- that’s my goal

Land Manager and Development Project Manager

Matt Smith

What do you love to do when you are not working?

Traveling, Camping, Woodworking

Favorite building materials?

Right now that would be black walnut. My shop is filled with boards and slabs from a salvaged tree we recently milled.

If you weren't in construction/design, what would you be doing?

Involved in some form of research related to geology, geography, or atmospheric science. I love learning something new.

Property Project Manager

Susan Wojnar

What is your favorite color?

Bright pink-fuchsia 

What is your favorite piece of furniture?

My coffee table—besides being a great foot rest and display area for my favorite things it also embodies years of gatherings with family and friends.

What do you "geek" out over?

I love flipping through the New York Times Magazine with a hot cup of coffee on a lazy Sunday morning.  

Design Accounts Administrator

Janine Juckett

What is your favorite color?

My favorite color is turquoise, but I love warm earthy colors; the color of the leaves in the fall; the orange, gold, and blue colors of sunrises and sunsets.

What do you "geek" out over?

Repurposing – I love the idea of taking something old and giving it a new purpose. One of our designer’s took old gardening hand tools and framed them, making a beautiful piece of art. I loved that!!

Design Administrative Assistant

Ryan Tallent

What would you do if you were not in design?

I would probably be working in an art and framing gallery!  As a gallery and framing shop manager for over 5 years, this is my passion!

What is your fav piece of furniture?

A hope chest that was a wedding gift from my grandmother. 

Dream travel destination?

IRELAND- I have always wanted to travel to the Emerald Isle!

Design Assistant

Emily Matlock

What is your favorite color?

Definitely yellow and a close second is blue.

What inspires you?

I get inspired by nature. There are so many amazing colors found in nature that I get drawn into their beauty.

What would you do if you were not in design?

I started out as a high school math teacher in college because I am drawn to numbers and wanted to make a difference in teenagers lives.

Interior Designer

Lita Belcher

What would you do if you were not in design?

I believe my love of nature would steer me towards being an environmentalist or geologist.

What is your fav piece of furniture?

If I had to choose, my Hickory Chair sectional can fit quite a few of my favorite people on it and it always looks tailored for being a very comfortable piece of furniture.

Dream travel destination?

Simply enough, I would love to finish visiting all 50 states. I’ve yet to see the North West, Hawaii and Alaska.

The Blackberry Farm App The experience of Blackberry Farm close at heart.
Download on your favorite iOS or Android device.
app store google play